Case Study – Bardi Heating and Air

Bardi Heating and Air was founded in 1989 by Alex and Susan Bardi and incorporated in 1991. This business is a recognized leader in commercial HVAC and a provider of award-winning home heating, cooling and plumbing services. They have won numerous awards and most recently the Gwinnett Chamber’s Pinnacle Small Business Award for 2013 Overall Small Business of the Year in Gwinnett County.

With their mission to “always, always, always do the right thing” this family-owned business has been raking up awards for Best Customer Service, a A+ Better Business Bureau rating and is one of the best places to work in Atlanta.

Bardi Heating and Air

Bardi Heating and Air – Website Feedback

There are no big issues with their website. They have a simple and clean design and great call to action button right in the middle of the page.

Bardi Heating and Air
Image: Beautiful “Call to Action” buttons on Bardi Heating and Air website

Some page had multiple H1 tags. H1 tag is a critical factor for page ranking for a search keyword. For example Plumbing Services page has 2 H1 tags:
<h1 class=”logo“>……………………………….. </h1>
<h1 class=”pagetitle“>………………………….</h1>

How to improve on H1 Tags

There can be only one H1 tag on a page and that tag needs to have the search keyword you want that page to rank for.

Bardi Heating and Air – How to rank higher in Google and get more customers

Inspite of Bardi Heating and Air being a customer service champion they still don’t rank for any of the search keywords (“Heating” OR “Air Conditioning” OR “Plumbing” ) related to their industry in Gwinnett county area (DuluthSuwanee, etc).

How to improve on Off Page Optimization to enhance Search ranking

This will make sure you show up here (see below),

Bardi Heating and Air
Image: Where Bardi Heating and Air listing will show up after listing on Google Places

  • Register you business with services like Merchant CircleYelpYellow PagesYahoo LocalGoogle Plus for Business with a description of all the services your provide.
  • If you have very happy customers ask them to leave a review on yelp, kudzu, google places, etc. Send them a thank you card or email them if they give you a good review.  One local Gwinnett business sends $15 gift cards if you give them a 5 star rating. This has given them incredible ratings and this in turn drives more customers to this business after a Google search.

These are just a few tips to take Bardi Heating and Air to the next level and serve more satisfied customers.

Learn how to find out the issues on your website and improve them for better Search Engine Ranking using free tools.

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