How to optimize your website for better Search Engine Ranking for Free using SEO Doctor add-on

While many business/website owners spend lots of time and money in trying to do so many things offsite they can make a few simple changes to their website that can have huge impact on your Search Engine rankings, driving new leads for their business.

In this “How To” guide you will learn how to find out and optimize elements of your website to increase your search ranking.

There are several safe, free tools that you can use to find out the element that need optimization.

  1. Using Firefox Browser, go download this free addon,
    https://addons.mozilla.org/en-us/firefox/addon/seo-doctor/

    SEO Doctor
    Image: Click on the green “+ Add to Firefox” buttonThis will install the add on and Firefox will ask you restart the browser. Go ahead and restart it.

  2. On your website go to the webpage you want to optimize, you will now see a red, yellow or green flag next to your web address (URL). Click on the flag.
    SEO Doctor
    Image: Click on the flag next to your web address/URL The color coded flags have various meaning,

Red Flag -Page has lots of issue and needs lots of optimization

Yellow Flag – Page partially optimized

Green Flag – Page completely optimized. All good

  1. This will open a pane at the bottom of you browser screen. This pane will show you whats wrong and how to correct those issue.
    SEO Doctor Ranking Score
    Image: The SEO Doctor ranking score pane
  2. Follow those instructions and fix each issue or as many as you can until the flag turns green.

You have now learned how to optimize your website for better search engine ranking.

  1. If this guide was too “technical/geeky” for you, you can download the results from the SEO Doctor pane using the “Export to CSV” button and send it to your web developer or web marketing person/company and ask them to fix it.
    SEO Doctor Results
    Image: The SEO Doctor export results to excel file

SEO Doctor Results
Image: The SEO Doctor results in Excel spreadsheet

If you have any issues, email us.

 

Service First Roofing

Service First Roofing is a family owned business created at the peak of the recent recession,
It is a full service commercial roofing contractor that specializes in preventative maintenance, repair, and new roof installation for:

  • Commercial Properties
  • Hospitals / Healthcare
  • Industrial / Manufacturing Facilities
  • Restaurants
  • Schools

They are a family oriented company that believes: “Treat people the way you want to be treated.” They view each situation as: “What would we do if this was our building?”
In following these beliefs they have grown the company primarily from referrals by customers and repeat business. Scott Satory the business owner, also won 2012 Gwinnett Chamber’s Pinnacle Small Business Person of the Year Award.

clean call to action button
Service First Roofing – Website Feedback

Home Page

The home page took 30+ seconds to completely load, and the same is the case with the secondary pages of the website.One of the minor factors in Google search ranking is site speed and this has to be improved upon.

How to improve page load time?

  • This page has 30 external Javascript scripts. Try to combine as many as possible into one script and minify them. You can also put the javascripts at the bottom so load the most important features/images/content first then the scripts.
  • This page has 17 external stylesheets (CSS). Try to combine as many as possible into one style sheet and minify them.
  • This page has 7 external background images. Try to reduce the use of images or optimize (reduce file size). You can also try to use a Content Delivery Network (CDN) like CloudFlare.

There are no big design issues with their home page. They have a simple and clean design and great call to action button right in the middle of the page. One small suggestion is to move “The call to actions” a little higher up the page by reducing the size of header images since it is “cutting off” on some monitor screens.

clean call to action button
Image: Clean “Call to Action” buttons on Service First website

Missing H1 tag, irrelevant title tag and missing Meta Description tags

These are 3 critical factors for a page ranking for a search keyword, so your webpage should show up when people search for “About Service First Roofing Services” or just “Service First Roofing”.

How to improve on H1 and Title Tags

  • Title tag has 10 words and 90 characters. This should be only 70 characters and exactly have the search keywords you want to rank for like “Commercial Roofing Service”
  • There are duplicate H1 tags. There should be only one H1 tag on a page
  • Meta Description is missing. When someone googles your service this is what shows up in the description.
    clean call to action button
    Image: Meta Description

This text should be some thing you what you want your customers to see for each page and not a generic text. This helps get more clicks from Google searches.

There is also no mention of the 2012 Gwinnett Chamber’s Pinnacle Small Business Person of the Year Award on the home page. This should be mentioned with a picture. This improves a prospective customers trust on Service First Roofing.

Services Page

How to improve Services Page

Even though the page looks simple and concise, it will be better if you could add second tier web pages for each sub-service you offer. This will add more content to your website, bringing in more traffic and also explain to your customer the services you do more clearly.

Suggested Sub Pages for Second Tier

  • Roof Inspections
  • Construction
  • Consulting
  • Custom Design
  • Estimation
  • Roof Repairs
  • Replacement
  • Installation
  • Maintenance
  • Preventative Roof Maintenance
  • Waterproofing
  • Energy Savings
  • Environmental Solutions

Ensuring the quality of your site and other SEO factors, will give your business a boost in terms of new referrals.

Learn how to find out the issues on your website and improve them for better Search Engine Ranking using free tools.

Case Study – Dr Richard R Maxa

Dr Richard R Maxa

Dr Richard R Maxa is a Board Certified Internal Medicine physician who has been providing medical care to the citizens of Duluth and north Gwinnett County for over seven years. He received his medical degree from Vanderbilt University School of Medicine in Nashville, Tennessee in 1993 and completed his Internal Medicine Residency at the University of California at San Diego Medical Center in 1996. Dr. Maxa has his adult medicine practice in his new office location in Duluth.

Dr. Richard R. Maxa – Website Feedback

Improve web design

Internal Medicine physicians are the physicians who are the first point of contact for a patient. They also bring to patients an understanding of wellness and treatment of common ailments. The web design is 90′s and should be redesigned to reflect Dr. Richard R. Maxa’s family practice.

Some samples are shown below:

Dr Richard R Maxa
Suggested Design: Simple yet modern designs

Dr Richard R Maxa
Suggested Design: Simple yet modern designs that gives a warmer, welcoming feeling

How to improve on Off Page Optimization to enhance Search ranking

This will make sure you show up here (see below),

Dr Richard R Maxa on Google Places
Image: Where Dr Richard R Maxa listing will show up after listing on Google Search

  • Register you business with services like Merchant CircleYelpYellow PagesYahoo LocalGoogle Plus for Business with a description of all the services your provide.
  • If you have very happy customers ask them to leave a review on yelp, kudzu, google places, etc. Send them a thank you card or email them if they give you a good review. One local Gwinnett business sends $15 gift cards if you give them a 5 star rating. This has given them incredible ratings and this in turn drives more customers to this business after a Google search.

These are just a few tips to take Dr Richard R Maxa’s practice to the next level and serve more satisfied customers.

Learn how to find out the issues on your website and improve them for better Search Engine Ranking using free tools.

Case Study – Bardi Heating and Air

Bardi Heating and Air was founded in 1989 by Alex and Susan Bardi and incorporated in 1991. This business is a recognized leader in commercial HVAC and a provider of award-winning home heating, cooling and plumbing services. They have won numerous awards and most recently the Gwinnett Chamber’s Pinnacle Small Business Award for 2013 Overall Small Business of the Year in Gwinnett County.

With their mission to “always, always, always do the right thing” this family-owned business has been raking up awards for Best Customer Service, a A+ Better Business Bureau rating and is one of the best places to work in Atlanta.

Bardi Heating and Air

Bardi Heating and Air – Website Feedback

There are no big issues with their website. They have a simple and clean design and great call to action button right in the middle of the page.

Bardi Heating and Air
Image: Beautiful “Call to Action” buttons on Bardi Heating and Air website

Some page had multiple H1 tags. H1 tag is a critical factor for page ranking for a search keyword. For example Plumbing Services page has 2 H1 tags:
<h1 class=”logo“>……………………………….. </h1>
<h1 class=”pagetitle“>………………………….</h1>

How to improve on H1 Tags

There can be only one H1 tag on a page and that tag needs to have the search keyword you want that page to rank for.

Bardi Heating and Air – How to rank higher in Google and get more customers

Inspite of Bardi Heating and Air being a customer service champion they still don’t rank for any of the search keywords (“Heating” OR “Air Conditioning” OR “Plumbing” ) related to their industry in Gwinnett county area (DuluthSuwanee, etc).

How to improve on Off Page Optimization to enhance Search ranking

This will make sure you show up here (see below),

Bardi Heating and Air
Image: Where Bardi Heating and Air listing will show up after listing on Google Places

  • Register you business with services like Merchant CircleYelpYellow PagesYahoo LocalGoogle Plus for Business with a description of all the services your provide.
  • If you have very happy customers ask them to leave a review on yelp, kudzu, google places, etc. Send them a thank you card or email them if they give you a good review.  One local Gwinnett business sends $15 gift cards if you give them a 5 star rating. This has given them incredible ratings and this in turn drives more customers to this business after a Google search.

These are just a few tips to take Bardi Heating and Air to the next level and serve more satisfied customers.

Learn how to find out the issues on your website and improve them for better Search Engine Ranking using free tools.

Case Study – Garrell Associates

Garrell Associates is a Atlanta based company that sells pre-designed home plans. Garrell Associates was co-founded by Michael W. Garrell who is an Architectural graduate from Southern Technical Institute. They sell pre-designed house plans online and to builders. Nearly a decade and a half of designing has yielded a portfolio of over 3000 home plans. To date, this prolific output has garnered the firm more than 200 professional awards, with numerous Street of Dreams® honors in 1999, 2001, 2005, and 2006. One rustic yet elegant design for a show home in Big Canoe, Georgia featured truss work made from 200 year-old virgin pine logs reclaimed from a river bottom, and a kitchen with oiled, natural slate countertops.This “Tranquility” show home earned the firm the prestigious “Best in American Living Award” (BALA) from Professional Builder magazine.

Garrell Associates website

GarrellAssociates.com – Website Feedback

You will find below how this fantastic business can further do well by doing some minor enhancements to their website.

Home Page

Page Load Time:
First Time page load took 40+ seconds to load and consecutive page loads of same page took 3-4 seconds. One of the factors in Google search ranking is site speed and has made it very clear.
How to improve page load time?
• This page has 13 external Javascript scripts. Try to combine as many as possible into one script and minify them. You can also put the javascripts at the bottom so load the most important features/images/content first then the scripts.
• This page has 23 external stylesheets (CSS). Try to combine as many as possible into one style sheet and minify them.
• This page has 21 external background images. Try to reduce the use of images or optimize (reduce file size). You can also try to use a Content Delivery Network (CDN) like CloudFlare.

About Us

Missing H1 tag and irrelevant title tag
These a 2 critical factors on a page ranking for a search keyword, so your About Us page should show up when people search for “About Garrell Associates” or just “Garrell Associates” or “Michael W. Garrell”.

How to improve on H1 and Title Tags

• Title tag has 17 words and 108 characters and reads “(House Plans, Home Plans & Custom Home Design, Mansion Floor Plans | House Plans by Garrell Associates)”. This should be “About Garrell Associates” or just “Garrell Associates” or “Michael W. Garrell”.
• H1 tag is missing. This should be something like “About Us” or “About Garrell Associates” or being a bit more descriptive and saying “Why Garrell Associates can provide you designs for your dream home”.

Other Pages

Irrelevant title tag

The title tag is very important for a page ranking for a search keyword, so all pages should have the appropriate keyword in the title tag to rank in search results for that term.

These are few tips to take Garrell Associates to the next level and help several customers move into their dream homes designed by Garrell Associates.
Learn how to find out the issues on your website and improve Search Engine Ranking using free tools.